SERVICES
Six Pillars That Are Key
to Driving Impressive Growth
Value Proposition Development
This is how you tell your story to prospective and existing customers. Many businesses have differentiators in their service or product but they need to be clearly communicated in order to maximize sales.
Market Segmentation
All businesses have finite sales and marketing resources, therefore, it's critical to focus on target customers that will produce the best ROI. Effective prioritization and qualification is imperative.
Sales Tools and Collateral
Good quality branding matters but content is king. The website, customer presentations, data sheets, case studies, white papers, and more, are elements that can be utilized depending on the audience.
Force Multipliers
Prospecting for new business is difficult. Partnership models can create qualified opportunities with structures including referral fees, commission payments, reselling, and synergistic relationships.
Sales Organization
The optimum structure of a sales organization depends on a number of factors. Service or product complexity, deal size, transactional or recurring revenues, and route to market, are some of the key factors.
Sales Plans and Incentives
These can span a wide range of people, including individual contributors, management, SMEs, sales operations, etc. Achieving the best combination of expense versus return is critical to performance.
Credentials by the Numbers
30
Years of Experience
6
Businesses Founded
2
Turnarounds Completed
4
Acquisitions Made
ABOUT
A Proven Track Record in Growing Businesses
Alan Hixon established Hixon Enterprise Partners (HEP) to leverage his 30 years' experience in founding and growing a wide variety of businesses.
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HEP uses a proven methodology to assess six key pillars that are critical to achieving revenue growth. Through a straightforward review of each of these areas, recommendations for changes are made, and assistance is provided in developing and implementing best practice improvements.
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Increases in the number and quality of opportunities in the pipeline can often be achieved relatively quickly, which directly leads to revenue growth.
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HEP can be hands-on, helping to close deals and establish partnerships, or strategically guiding new service or product launches, or any combination, as needed.
A Chief Growth Officer can supplement existing sales leadership but can also help establish strategic partnerships, expand into new markets, or launch new services and products.
RETAINERS
A Flexible Partnership
An engagement can be on an interim basis which is typically a 40-hour week for an agreed duration, or on a fractional basis which is minimum of 8 hours a week.
An interim CGO role is generally for six months or longer, and then either ends or moves to a fractional role, as part of a transition to a new CGO.
A fractional CGO role can either be for a minimum period of time, or as a rolling thirty day engagement.
Discounts to the hourly rate are applied to longer duration engagements.
TESTIMONIALS
“HEP has been a critical resource for creating our strategy and for business development”
Tricia Shevlin
Principal, Tech Allies
CONTACT
Let’s Work Together
Hixon Enterprise Partners
539 W. Commerce St #1025
Dallas, TX 75208
Tel: 469-360-2981